In my opinion, the success of an event does not solely depend on whether it generates a high profit. It is only when the experience of that particular event remains in the mind of each individual where they will look forward to the next coming event; then it can be deem as success.
Singapore GP has done very well in this area by organising different activities for the public. One of them is the custom-built F1 simulator as shown in picture below, which replicates the F1 race on the Marina Bay street circuit at SingTel’s Comcentre in Somerset Road. This simulator which was open to the public for free allows the people to have an experience of being the driver in the race; this left a deeper impression of F1 in their minds. Moreover, the Singapore GP is going to extend for another five years, thus it is important to keep the audiences interest in this event.
The first night race in Singapore could have said to be successful from my observation. Being the first night race was already unique and a plus point to it, in addition to the flexible pricing and aggressive advertising, making this event more well-known and attractive. The ideal location and exciting programs helps create anticipation among the public. Together with the help from SingTel, it made the success of Singapore GP possible. Every part of this event is important as it contributes to how it will turn out to be. This year’s Singapore GP was a success, but whether it will still be the same next year, it wholly depends on their consistency in managing the event.
Singapore's FIRST Night Race
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